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Business Market Management Understanding, Creating and Delivering Value (2nd Edition) by James C. Anderson

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  • 12 Currently reading

Published by Prentice Hall .
Written in English


  • Management of specific areas,
  • Sales & marketing,
  • Marketing - General,
  • Marketing Management,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Advertising & Promotion,
  • Business & Economics / Marketing / General,
  • Industrial marketing

Book details:

The Physical Object
Number of Pages480
ID Numbers
Open LibraryOL9286507M
ISBN 100130451878
ISBN 109780130451873

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This edition reflects changes in business markets. NEW! Title Change The title of this book has changed from Business Marketing to Business Market Management, to reflect the authors recognition that marketing work processes, such as segmentation, targeting and positioning, increasingly take place within business market processes such as crafting market strategy and managing market On-line Supplement. Discover the best Business Management & Leadership in Best Sellers. Find the top most popular items in Amazon Books Best Sellers. Market turbulence has made opening monthly (k) statements shocking rather than reassuring. Michael Waxie Parness can standard approach . For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value. This framework rests on extensive management practice and academic research.

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